Marilyn Price is the Founder of Trips for Kids, which she started in 1988 in San Rafael, CA, as a mountain bike ride program for inner city youth. She brought her love of kids, bicycling, desire for a healthy environment and indefatigable devotion to the organization. A visionary with keen entrepreneurial skills, in 1994 she spearheaded Trips for Kids’ first-ever bike thrift shop, a totally “green” business that still supports 50% of the Marin Chapter’s current Bay Area programs’ operating expenses.
Over the years, Marilyn received much recognition on national programs including CNN, General Norman Schwarzkopf’s Schwarzkopf’s America news segment; Tom Brokaw’s NBC Nightly News; Sports Illustrated Magazine, among many more.
She received numerous awards, most recently in 2015 as a “CNN Hero” for her humanitarian work at Trips for Kids and was also inducted into the Mountain Bike Hall of Fame. Marilyn earned the President’s Council on Fitness, Sports and Nutrition Community Leadership Award as well as the University of Michigan Humanitarian Service Award — the University’s most prestigious alumni honor.
Marilyn retired from the staff of Trips for Kids in December 2015 but she continues to serve as a Board member for Trips for Kids Marin and continually stays in touch with Trips for Kids National. Since she has been concerned about our environment since the early 70's, she now devotes her time volunteering for environmental organizations. The local environmental groups she helps are MVCAN's Eco Team, Green Change, 350Marin, Elders Climate Action NorCal chapter, Sierra Club Marin Group's Plastic Free Marin, Resilient Neighborhoods, and two groups she helped to start Sustainable Mill Valley and the Freedom Singers.